Marketing performance · CMOs

MarCo

Identify marketing gaps.
Improve the workflow.

MarCo identifies operational gaps across the Visibility, Demand, Execution, and Planning hubs, then uses AI-assisted workflows to improve cost, productivity, and growth. The benchmark scores your business across 30 metrics in 6 areas, with RED2 Digital live proof: $2.98M/yr across 13K campaigns and 26 client accounts.

Visibility: SEO, GEO, AI citations, and share of voice
Demand: paid media, funnel, conversion, and pixel health
Execution and Planning: live campaigns, creative, roadmap, OKRs, and forward benchmark

Book a $15K MarCo audit How it works

MarCo/ AI search visibility

Live · this week

"best AI performance platform for CMOs" AI answer

★ Your brand cited 87%

2 Competitor A cited 23%

3 Industry listicle blog cited 12%

4 Competitor B cited 8%

5 Press release wire cited 4%

Tracked queries · 147 Across Claude · GPT · Gemini

What MarCo measures

11 metrics. The marketing slice of the 30-metric framework.

Every Ordumo product runs the same 30-metric framework, but each emphasises the metrics relevant to its function. MarCo focuses on the 11 metrics that decide whether your marketing is compounding or evaporating.

01Visibility & reach

Are AI assistants citing you?

Brand visibility across AI answers
AI search citation rate
Branded search volume
Share of voice
Sentiment score

02Production velocity

How fast does marketing ship?

Content velocity (pieces/week)
Campaign cycle time
Approval & rework delay
Time-to-publish

03Operating cost

What is each output costing you?

AI tooling spend / quarter
Cost per AI workflow
CPL & CAC trend vs. baseline

04AI & data readiness

Is your stack AI-citable?

Schema completeness
Content freshness
Site / data integration coverage

How MarCo works

Two weeks in.
The fix ships with evidence.

Same 3-step rhythm as the rest of Ordumo. The marketing audit just gets focused tools and a marketing-specific peer cohort.

01.

Connect your stack

We pull (read-only) from GA4, your CMS, HubSpot, ad accounts, search-console. Takes 1 day. No data leaves your environment.

Week 1 · 1 day

02.

Run the 30-metric audit

We score all 11 marketing-relevant metrics, compare you to 30+ similar companies, and run 147 AI-search probes to see who's getting cited for queries you should own.

Week 1–2 · 10 days

03.

Get a ranked fix-list

Plain-English priorities ranked by ROI × risk × effort. Each fix tied to a specific number we're trying to move. No PDFs of platitudes.

Week 2 · 2-hour readout

04.

Ship & re-measure

Your team or ours builds the fixes. Then we re-benchmark monthly, log what actually moved each number, and ship a quarterly board brief.

Day 15–90 · then monthly

What you walk out with

A sample MarCo Benchmark deliverable.

Every engagement ends with the same artefact pack. So engagements compare like-for-like — and so the only variable is the work.

MarCo · Benchmark Report Sample · illustrative

"Where your marketing is leaking — and what to fix first."

The package

30-metric scorecard PDF
AI-search visibility report Live link
Peer cohort comparison Anonymised
Ranked fix-list · P0 → P3 Priorities
Evidence-backed deployment plan 1-pager
Operating-system spec Buildable
Evidence ledger seed Source-cited
Board-ready exec brief 1 page

Typical findings

AI assistants citing competitor
Schema gaps on key product pages
Content velocity below peer median
Attribution clarity gaps
AI tooling spend without ROI cap
Approval workflow rework loops
Sentiment dipping on launch beats
Decision-to-publish lag > 14 days

Connects to your stack

No re-platforming.
Plugs into what you already have.

Read-only access. Pull only — never write. Connection takes a day; no IT marathon required.

Google Analytics 4

Analytics

HubSpot

CRM · CMS

Salesforce

CRM

SEMrush

SEO

Ahrefs

SEO

Search Console

Marketing Cloud

Email · automation

Marketo

Automation

Meta Ads

Paid

LinkedIn Ads

Paid

Google Ads

Paid

Segment

CDP

MarCo · Pricing

Fixed prices.
No surprise invoices.

Same three engagement steps across all four Ordumo products. You see the price before you see the pitch.

Step 1 · Measure

Benchmark

$15K–$30K

2-week MarCo audit

Score across 30 metrics
147+ AI-search probes
Peer cohort comparison
Prioritised fix list

Step 2 · Build

Deploy

$10K–$30K

Build window

Operating-system spec ships
Internal or partner buildout
Each fix tied to a metric
Quarterly board brief

Step 3 · Compound

Operate

$5K–$15K/mo

Monthly rhythm

Monthly re-measurement
Outcome track record
Quarterly board brief
Cancel anytime

Common questions

Things CMOs ask before booking.

How is MarCo different from a SEMrush / Ahrefs report?

SEMrush and Ahrefs tell you about search. MarCo audits the whole marketing operating system — content velocity, attribution, AI assistant visibility, approval workflow lag, cost per AI workflow. Roughly half the 30 metrics aren't visible to SEO tools.

If you're already paying for SEMrush, MarCo plugs into it; we don't replace it.

Do you build the fixes, or do we?

You choose. The benchmark ships a buildable operating-system spec. Your internal team can pick it up; or our build partner; or we run it. Step 2 (Deploy) pricing covers either path — same fixed envelope.

What if the benchmark doesn't find anything meaningful?

If we can't surface at least one fix worth the benchmark fee, we credit the engagement against Step 2. We've run the framework across enough engagements that this hasn't yet happened — but the guarantee is there in writing.

Who has access to my marketing data?

Read-only, scoped, revocable. Pull-only — we never write to your stack. Anonymised cohort signals are derived (e.g. "median CPL across 30 similar SaaS companies"); your raw data never leaves your environment beyond what's needed to run the 30-metric scorecard.

See our privacy policy for data handling details.

What's the smallest marketing team that benefits from MarCo?

Mid-market — 50 to 5,000 employees, with at least one full-time marketing leader. Below that, the benchmark fee outweighs the gain. Above that, you'll get more value from running MarCo annually plus the monthly operate cadence.

The other 3 products