01Conversion velocity
Where is the funnel leaking?
- Visit → cart rate
- Cart → checkout rate
- Checkout → purchase rate
- Overall CVR vs peer
C.
Commerce performance · 2027 (parked)
Commerza
Commerce performance.
Parked until 2027.
Commerza will identify operational gaps in catalog health, pricing, reviews, and SKU-level conversion. It stays parked until 2027 while MarCo, QuantSage, and Lumina carry the active Ordumo Performance OS roadmap.
- Planned focus: catalog health, pricing, reviews, and SKU-level conversion
- Same Ordumo benchmark loop when the product returns to the roadmap
- Status: 2027 (parked), not currently sold as an active benchmark
Commerza/ Funnel · top SKU
2027 · parked
Conversion funnel · top SKU
12.6%
Visit → Cart
31%
Cart → Checkout
52%
Checkout → Buy
78%
Buy → Repeat (90d)
24%
Top SKU CVR · 12.6%
Peer median · 8.4%
What Commerza measures
10 metrics. The commerce slice of the 30-metric framework.
Every Ordumo product runs the same 30-metric framework. Commerza focuses on the 10 metrics that decide whether your DTC stack is compounding revenue per visitor — or burning ad spend.
02Merchandising
How fast does merch react?
- Decision-to-promo lag
- Catalog refresh velocity
- Out-of-stock rate
03AI & data readiness
Is your catalog AI-citable?
- Schema completeness
- Product content freshness
04Post-purchase
Are you compounding LTV?
- Repeat purchase rate
How Commerza will work
Parked now.
Built for commerce performance.
When Commerza returns in 2027, it will use the same Ordumo loop with commerce-specific probes for catalog health, pricing, reviews, and SKU-level conversion.
01.
Connect your commerce stack
Read-only access to Shopify / BigCommerce / Klaviyo / GA4 / Merchant Center. Takes a day. No write access, no PII export.
Week 1 · 1 day
02.
Run the 30-metric audit
We score all 10 commerce metrics, audit your top 100 SKUs for AI-readiness, and run funnel breakdowns by channel, cohort, and AOV tier.
Week 1–2 · 10 days
03.
Get a ranked fix-list
Plain-English priorities. Each fix tied to a CVR, AOV, repeat-rate or merch-lag number we're trying to move.
Week 2 · 2-hour readout
04.
Ship & re-measure
Your team, an agency, or our build partner. Monthly re-benchmark; quarterly board brief.
Day 15–90 · then monthly
What you walk out with
A sample Commerza Benchmark deliverable.
Every engagement ends with the same artefact pack. So engagements compare like-for-like — and so the only variable is the work.
Commerza · Benchmark Report Sample · illustrative
"Where your funnel is leaking — and what to fix first."
The package
- 30-metric scorecard PDF
- Domain probes report Live link
- Peer cohort comparison Anonymised
- Ranked fix-list · P0 → P3 Priorities
- Evidence-backed deployment plan 1-pager
- Operating-system spec Buildable
- Evidence ledger seed Source-cited
- Board-ready exec brief 1 page
Typical findings
- Cart → checkout drop > 50%
- AI assistants citing competitor catalog
- Out-of-stock rate above peer median
- Decision-to-promo lag > 7 days
- Schema gaps on top 20 SKUs
- Repeat purchase under 22% at month 6
- PDP content stale beyond freshness threshold
- Mobile CVR below cohort by 35%
Connects to your stack
No re-platforming.
Plugs into your commerce stack.
Read-only access. Pull only — never write. Connection takes a day; no IT marathon required.
SH
Shopify
Storefront
BC
BigCommerce
Storefront
KL
Klaviyo
Email · SMS
GA
GA4
Analytics
MC
Merchant Center
Catalog
ST
Stripe
Payments
RC
Recharge
Subscriptions
GO
Gorgias
Support
YO
Yotpo
Reviews · loyalty
AL
Algolia
Search
PS
Postscript
SMS
AT
Attentive
SMS
Commerza · 2027
Parked product.
No active pricing.
Commerza is not currently sold as an active benchmark. The 2027 commerce roadmap will follow the same Benchmark, Deploy, Operate structure once it re-opens.
Step 1 · Measure
Benchmark
$15K–$30K
2027 commerce benchmark
- Score across 30 metrics
- Top 100 SKU catalog audit
- Peer cohort comparison
- Prioritised fix list
Step 2 · Build
Deploy
$10K–$30K
Build window
- Operating-system spec ships
- Internal or partner buildout
- Each fix tied to a metric
- Quarterly board brief
Step 3 · Compound
Operate
$5K–$15K/mo
Monthly rhythm
- Monthly re-measurement
- Outcome track record
- Quarterly board brief
- Cancel anytime
Common questions
Things commerce ops ask before booking.
How is Commerza different from Triple Whale / Shopify analytics?
Triple Whale and Shopify analytics tell you about attribution and revenue. Commerza audits the whole DTC operating system — catalog quality, AI search readiness, decision-to-promo lag.
Does it work with headless / composable commerce?
Yes. We read from your data warehouse instead of the storefront. We've run it across Shopify Hydrogen, custom Next.js, and Salesforce Commerce Cloud builds.
Subscription commerce — does the model still apply?
Yes, and the post-purchase metrics matter more. Repeat rate, churn lag, AOV drift, subscription pause/resume velocity.
Will you replace my paid agency?
No. We measure whether the rest of your stack is fit to receive the traffic the agency buys. Many customers run Commerza and keep their agency on execution.
What's the smallest DTC brand that benefits?
Roughly $5M+ annual GMV. Below that, the benchmark fee outweighs the gain.
The other 3 products
Same playbook.
Different mandate.
Each Ordumo product runs the same 3-step rhythm across the same 30 metrics — but tunes the questions to your function.
Book a $15K Commerza audit.
See where your funnel is leaking in 14 days.
2 weeks. 30 metrics. A ranked fix-list. If we can't find at least one fix worth its fee, we credit the engagement against Step 2.